Google’s Jaw-Dropping Sponsored Post Campaign For Chrome

Google, the company that has been fighting against paid links and “thin” content, seems to be behind a campaign that’s generating both on behalf of its Chrome browser. File this under “what were they thinking.”

“This Post Sponsored By Google”

Aaron Wall wrote about the campaign today at SEO Book, spotting how a search for “This post is sponsored by Google” brings back over 400 pages written apparently as part of a Google marketing campaign:

We’re checking with Google for confirmation that the company is behind the campaign, but expect a response to be delayed, as Google’s PR department, like much of Google, is off today. But it certainly appears to be Google-backed.

Google Buys Links

The campaign is odd in two major ways. For one, it potentially violates Google’s guidelines against paid links.

The head of Google’s web spam team, Matt Cutts, has been quite vocal that sponsored posts shouldn’t be a way for people to gain links in response for payment, that any links in such posts should use the nofollow attribute to prevent them from passing credit to Google’s ranking algorithm.

And yet here, we see one of Google’s sponsored post doing exactly that:

**To see the full article click here.**

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: