How Cloud Computing Saved My Business

**Great article we found on Entrepreneur.com.**

Some might find it strange that something as ephemeral as the “cloud” could have as great an impact on businesses as more tangible transformational technologies such as thesmartphone and computer.

With the cloud, businesses don’t have to invest in and maintain costly backroom hardware and software. They are freed from costly, time consuming maintenance and administrative duties and can concentrate on what they really want to do — run a profitable operation.

How Cloud Computing Saved My Business 

But the cloud is not just transforming how businesses operate. It has been critical to the survival of some companies. Here are three examples of entrepreneurs who have turned to the cloud to both establish and save their businesses.

1. Post.Bid.Ship 
A Tucson, Ariz.-based service that matches shippers with goods to haul and carriers looking for freight on their return trips after a delivery.

Dilemma: Unable to track marketing efforts or provide sales insights. 
Post.Bid.Ship was launched in July 2010 to provide matchmaking services between carriers and shippers, but it needed to improve and better coordinate its operations. The company initially had a three-step process — acquiring leads and converting them into clients, handling customer relations, and matching carriers and shippers — each a separate operation relying on traditional media and phone calls.

**To read the rest of this article from the original source, click here.**

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