Those Bewitching Dogs Diving Underwater Are Now Selling Hot Sauce

**Great article we found on BusinessInsider.com.**

You may recall a Business Insider Advertising feature that chronicled the work of Seth Casteel, who takes breathtaking photographs of dogs diving underwater.

While the process is rigorous (Casteel holds his breath up to 90 seconds as he sits at the bottom of a pool, waiting for a dog to take the plunge), the images are incredible—and they went viral immediately.

underwater dog seth casteelWe said that Casteel’s phone has been ringing off the hook since the photos took off, and it looks like one of those calls was from Y&R Saõ Paulo to do an ad campaign.

What are the pups selling? The dog-unfriendly Cepêra Extra Strong Pepper Sauce.

Copyranter Mark Duffy, for one, is displeased: “If it was pepper sauce for dogs, well then, these would be good. But it isn’t, so they ain’t. … I hope you got paid decently, Seth.”

We’re less offended. (My dog once “accidentally” ate a whole tub of butter, so hot sauce isn’t too much of a stretch of the imagination.)

Casteel has done work for dog toy company Kong, JW Pet Co., Animal Planet, and Nintendo in the past.

**To read the rest of the article from the original source, click here.**

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: